Innovation is where opportunities lie and one of the best ways to be an innovator is to partner with a company that makes innovation a priority.

The Recipe Company (Woodstock, NY) food product designers and cookbook authors, create new products for both the home entertaining and food service industries.

“We take a non-traditional brainstorming approach to identify new products for these markets, says Marti Ladd, President. Call it consumer archeology. “History adds a wonderful dimension to our products.”

The Recipe Company is always looking to the past and updating for today’s market. “We generate great products by being so nostalgic!” Their recent partnering with Boston Warehouse Trading Corporation (BWTC), Norwood, MA, an industry leader in creative ideas for home entertaining, brings an updated version of “ Grandma’s recipe box jam-packed with great food ideas” to the giftware market. The Recipe Company created the stylish series of recipe cards with it’s trendy packaging and entitled it “ The Recipe Deck”. It is a cookbook made for gift-giving and BWTC had the manufacturing capabilites and distribution channels to launch the product nation-wide. The series numbers nine products which include recipe collections, theme menus and entertaining tips in categories ranging from Latin Fusion to Brunch; Ice Cream Desserts to Potluck.

Their signature line of stationery and stickers for scrapebooks will be published by Paperhouse Productions, Woodstock, NY, in 2005. The line features retro graphics reminiscent of a vintage kitchen – perfect for consumers who scrapebook their families heirloom recipes.

“We create great new product concepts, formulate our own recipes and prototype everything in-house,” adds John Gremer, v.p. of marketing. “Before we develop an idea submission and samples for a prospective licencee or co-manufacturer, we make sure that all the ideas have market potential, and that they are realistic ideas from a manufacturing perspective.”

Visit their website for more information. www.martiladd.com